Hexion
Imagine everything.
Hexion makes the materials inside a lot of things you use. After a brand refresh, its digital presence needed to catch up.
- Client
- Hexion
- My role
- Creative direction
- Category
- B2B
- What we made
- Website redesign, Brand video, Paid media, Event presence
The problem
A new identity only works if people see it. Hexion’s website, video and paid media still looked like the old company.
The idea
Treat every touchpoint as one ecosystem, so the brand feels the same at a trade show, on a phone and on the homepage.
My role
Michael led creative direction with the Summer Friday team.
